What is an "Elevator Pitch?"
An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company. The name "Elevator Pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
How to build a successful "Elevator Pitch":
1. Describe your business using non jargon words
Nonjargon means not to use vocabulary specific to your industry. It needs to be simple so that everybody can understand it.
2. Focus on your customers
Describe specifically what you do for your clients.
“Our clients hire us because we . . .”
“Our clients invest in us because we . . .”
“Our clients turn to us because we. . . .”
and then describe the specific service or product you provide for them.
3. Focus on Overcoming Challenges Your Clients Are Facing
Give one, highly specific issue or problem with which you helped a single customer.
4. Focus on a Happy Customer Ending
Make sure your story has a happy ending for the customer.
The successful solving of a customer issue or problem gives you instant credibility.
Here is an example of an elevator pitch:
We are specialists in Human Resources and systems. Our clients hire us because we improve their processes which makes the information more accurate. For example, one of our customers overpaid their employees. We showed them how to use their processes in order to detect this before paying out the payroll. That change will save our client 150,000 euros during the next year.
Now it's your turn.
An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company. The name "Elevator Pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
How to build a successful "Elevator Pitch":
1. Describe your business using non jargon words
Nonjargon means not to use vocabulary specific to your industry. It needs to be simple so that everybody can understand it.
2. Focus on your customers
Describe specifically what you do for your clients.
“Our clients hire us because we . . .”
“Our clients invest in us because we . . .”
“Our clients turn to us because we. . . .”
and then describe the specific service or product you provide for them.
3. Focus on Overcoming Challenges Your Clients Are Facing
Give one, highly specific issue or problem with which you helped a single customer.
4. Focus on a Happy Customer Ending
Make sure your story has a happy ending for the customer.
The successful solving of a customer issue or problem gives you instant credibility.
Here is an example of an elevator pitch:
We are specialists in Human Resources and systems. Our clients hire us because we improve their processes which makes the information more accurate. For example, one of our customers overpaid their employees. We showed them how to use their processes in order to detect this before paying out the payroll. That change will save our client 150,000 euros during the next year.
Now it's your turn.
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